Conventionally, website promotion methods are divided into legal and illegal. Often in the Web industry there are concepts such as black and gray optimization, but all these types are derivatives of the illegal method.


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Legal and illegal SEO

Legal Affordable Search Engine Optimization Services is aimed at creating content that meets the requirements of search engines.

Illegal SEO is associated with the introduction of methods that do not meet the requirements of search robots in order to manipulate search results.

White-hat optimization method

In light of the recent developments related to the change in the site ranking algorithm, legal SEO has priority. Taking into account the recommendations of Yandex and Google, "white" methods really give a good result. Consequently, the work carried out in this direction takes on a certain meaning.

When filling the site with content, you need to adhere to the rules: relevance and usefulness. The text should carry a certain informational load and be interesting for the reader. In addition, a certain amount must be observed, since the topic can be fully disclosed in an expanded article with a size of at least 5000 characters.

Articles posted on the resource should be constantly updated. The main condition is the publication of articles on relevant sites. Texts that do not correspond to the topic of the site will not be indexed.

Search engines value such an indicator as trust in the site, which can be increased with the help of mandatory moderation.

Black-hat optimization method

The meaning of an illegal SEO is to deceive a search robot so that it indexes a low-quality resource as relevant. In this direction, there are concepts such as Doorway and Cloaking.

Recently, the concept of illegal SEO-optimization is becoming a thing of the past, because search robots have learned how to easily calculate a fake. In addition, against the background of legal methods, "black" techniques began to look almost meaningless. It is also possible that if illegal optimization is detected, competitors can simply file a complaint about violation of the rules of search engines, and then the resource will be blocked.

As part of the fight against "black" optimization, search engines actively monitor the work of "SEO exchanges", and also constantly check the link mass for relevance. There are few such exchanges left in the Russian-speaking zone, and there are none at all abroad. The principle of operation of such resources is based on the placement of certain links on third-party sites. In most cases, following such a link, a visitor can get into the section of commercial advertising, while he is interested in completely different information.